Product Designer

Based in Spain Yana Yantres 6 years of experience

Yana Yantres

Making complex products feel obvious.

That’s what I’ve spent the last six years doing.

I design AI, SaaS, and fintech products where business goals, user needs, and technology rarely align at first. I enjoy figuring out how they can.

Today I’m building AI experiences at Semrush. Before that, studios and product teams taught me that the hardest part isn’t drawing interfaces, it’s figuring out what problem is worth solving.

A little more about me

I’m 27, originally from Moscow, now based in Spain. My path into design wasn’t traditional: I studied Sociology before teaching myself product design, which is probably why I’m fascinated by human behavior as much as good interfaces.

Moscow also gave me a lasting love for art, opera, and museums that still shapes how I see the world.

Sharing what I learn

Outside of work, I mentor designers and speak about AI and product design.

I enjoy conversations with people who think differently. Mentoring is one of the best ways to challenge my own assumptions and stay curious.

Yana Yantres

click the book to open

Cases

Built AI-powered workflows to automate SEO tasks

Guided workflows that turn hours of manual SEO work into a few clicks.

80%workflow initiation rate

40%MVP retention

Redesigned a keyword tool, from manual keyword uploads to an automated content strategy

One place to collect, cluster, and prioritize keywords, instead of jumping between five tools.

↑25%revenue increase

↑60%active users growth

↑17%return rate

Created an online banking experience for a legacy bank

Everything a business owner needs on one screen, with document signing moved fully online.

95%user satisfaction

↑40%transaction speed

↓35%support tickets

Online banking solution

Reach me out